The London marathon is a day where Londoners get to show off their great city. People come from all over to run through all of the iconic landmarks. This campaign concept celebrates that and the Telephone Box Ghost 7 represents the dream of bringing people together, as they gather together to cheer not just for one runner, but all of them.

Brooks' first collection Lookbook for atheleisure line, PureProject apparel. A clean, fresh design compliments the striking new lifestyle photography.

Challenged to create supporting retail graphics and installations for Brooks' very first and only concept store, I developed and presented the concept deck for various spaces. Multiple design solutions are queued to cycle through the year. These spaces include floor graphics, community wall and a non-structural bridge.

Tasked to reimagine and elevate the Brooks product catalog as a contender brand, I led a creative team to develop and create a consumer-centric Lookbook to convey seasonal product stories in a compelling way that is uniquely Brooks. Stories included four separate on-location lifestyle shoots.

As part of the Brooks Fall 14 Lookbook design, I led the team to create high-quality Footwear and Apparel Workbooks to accompany. All new product and on-body photography was introduced to enhance the sell-in experience. 

Challenged to create a compelling retail campaign for the Brooks limited edition Boston Launch 2, we played up the unique lobster print, atlantic inspired sole and wooden aglets. Lobsters are tough, resilient, and have endured through the planet's evolution for 250 million years. Bostonians and marathoners have a lot in common with them (aside the surviving for millions of years). Are they Bostonians? Are the runners? No. They are lobsters. Enduring through the years and miles and ready to kick some butt.

Retail creative specifically designed for national retail account, Dick's Sporting Goods.

A fast window opportunity at Lady Footlocker in NYC presented itself over the holiday, and Brooks hopped on it. The result celebrated design touches and patterns on the special make up running shoes for the retailer with high visibility execution for the new year. 'Run Happy' illuminated on 34th Street nicely with a festive vibe.

Creative developed and designed for National and Specialty retail accounts.

Brooks creative had the unique opportunity to design a running kit for actor, Will Ferrell, through his team at Funny Or Die, the video website he co-founded. Will is a serious runner and the kit was developed to draw higher interest in the Brooks brand and to participate in the 100 year celebration of the running company in 2014.

Microsite housed on brooksrunning.com highlighting the second release of the PureProject lightweight running shoe collection. 

Inspiring Coaches is a program that celebrates coaches who take their leadership into high schools, communities and lives of the athletes. The creative here transforms the EMP Skychurch for the annual award event where the finalists are brought together, and the winner is announced.

A promotional video I art directed for the Brooks Inspiring Coaches Program. The goal was to increase awareness, nominee submissions and votes. Well received, nominations increased 200% over the previous year.

Art directed the product video for Brooks' most popular running shoe, the Adrenaline GTS15. Highlighting technologies and benefits in a Run Happy way.

A first ever running shoe video print ad designed and placed in Runner's World Magazine. Three videos are inserted, including one product video that I also art directed. Check it out below.

A takeover skin adapting design from the Adrenaline GTS13 creative.

Rapha has partnered with select designers over the years – Paul Smith, Geoff McFetridge, House Industries – as a way to celebrate their brand affinities.

In 2016, Rapha and Alan Guansing have decided to partner together on a collaboration. The assignment was to design the jersey, cap, launch event postcard and customer email that brings the collaboration to life.

Led environmental graphic efforts for Coinstar's HQ remodel. Team tasked, an overarching design language was developed to tie-in the brands' corporate and cultural values. Installations include a dimensional coin display, history wall, projection wall and values wall.

Carrying out Coinstar's No Fee Bliss campaign, I led design efforts in the retail channel for OOH, print and digital advertising.

Brand campaign communicating the Coinstar No Fee product. Honed by the internal creative team, I led design direction efforts for various media placement in the retail channel.